natural capitalism or color field?
No, this isn't what happens when no one scores a decisive victory in the primaries. It's not free-range money making, nor tepid, rather than steroidistic growth of your money market account. Imagine it to be something more along the lines of Wall Street meets the Land Institute, if they could meet and decide on a common purpose. A place where your money works for the benefit of everyone. Tricky business or valued optimism?
Luminous gesture constrained by shapes?
Diluted greed?
Lovins talk sounded a lot like the socialism of old, except that now it's OK to make lot's of money as long as your carbon credit sheet is balanced. Socialism, as a term, is as out-of-fashion as Castro, so the term Natural Capitalism is coined to appease the business types. Really, it doesn't matter what we call as long as mindless consumption, wars-for-oil, and toxifying the planet take an extended hiatus. And business has to be involved in the solution. Or we're dinked.
elsewhere:
natural capitalism
color field retrospective @ smithsonian american art musuem